Ethan Waterman | Graphic Design | Austin, TX
HDR is an architectural, engineering, and consulting firm based in Omaha, Nebraska, United States. HDR has worked on projects in all 50 U.S. states and in 60 countries, including notable projects such as the Hoover Dam Bypass, Fort Belvoir Community Hospital, and Roslin Institute building. The firm employs over 10,000 professionals and represents hundreds of disciplines in various markets.
I work at their downtown Austin office which specialized in traffic engineering. While most of the design work I have done with HDR is transportation related, I have done projects for electric, as well as water. Transportation encompasses everything from highway design to bike paths and everything in between.
The Texas Border Master Plan is a multinational transportation overhaul happening along the entire Texas/Mexico border. The aim of the project is to improve all aspects of transportation in the border region through a multi year plan involving the Texas DOT and the Mexican government. I am one of two graphic designers working on the project.
Detail of the board from the above image.
Meeting invitation for a series of multinational meetings
Informational board from the multinational meetings
Informational flyer for an upcoming bridge demolition and traffic reroute
Public information door hangers alerting residents of construction on or near their street.
Public facing board for a highway expansion project in El Paso
Fact sheet front for Freight transit meeting
Logo concepts for a reservoir expansion project in north Texas.
The 1st logo shown was selected and is being used for the project.
Informational flyer front and back cover for upcoming Austin based street improvements
Informational flyer interior map for upcoming Austin based street improvements
Social media graphics for a North Carolina waste water project
Social media graphics for a North Carolina waste water project
The Creamery Coffee Barn is a small independent coffee shop in Plainview Texas, The owners approached me to design the branding, and after some concepts and conversations we arrived at their current branding. Not only are they extremely happy with the outcome, they have received very positive feedback from customers and online.
The style of the logo and fonts used in it were used throughout the design of the space, as seen in the photos.
Logo
Interior space picture featuring printed apron and hand painted lettering based off initial branding.
Printed menu front
Printed menu back
Business card front
Exterior shot of hand painted lettering based off logo fonts and display signage
Detail of display signage
Ikea graphic design and production
I worked as the graphic designer for IKEA in Round Rock, TX. My responsibilities included design and production of most printed in-store communication elements. I worked alongside our corporate design team on nationally distributed campaigns, and alongside another local designer on campaigns exclusive to IKEA Round Rock. Aside from physical design & production I am was charge of the Round Rock branch of the IKEA website, creation, execution, and maintenance of the website elements is handled by myself.
Custom banners I created and managed online for the local store’s web page.
custom signage designed for a “frozen drink machine” the cup on the black was illuminated from behind.
Local branch website
IKEA local newspaper ad for incoming students at UT
Typical signage used for in store communication
Now known as “Newmark Group” or “Newmark Knight Frank” Newmark was founded as a commercial real estate services firm in Manhattan in 1929. I worked at their world head quarters and helped to oversee national design standards as well as great designs for the New York office. I would work closely with real estate brokers to design an info sheet on a property tailored to the ideal client.
I would also work with other designers around the US to ensure quality control of our brand on all forms of public communication. I was part of the team that designed and distributed emails company wide with weekly information and statistics on what was happening with the company around the country and world.
I also was one of the in house photographers used to shoot buildings. Many of the images shown in my work were shot by myself. Commercial building photography in New York is a very surreal experience, and I enjoyed traveling all over the city and seeing new parts for work.
Small leasing award for Underarmour and standing signage for a convention
Sales trophy for the sales of the iconic Germania Bank Building in the Bowery of NYC
Social media branding on multiple platforms.
Internal weekly communication
This section is comprised of smaller projects I’ve done. Book designs, menus, monograms, and small ad campaigns
IMPRINT - a photography book by Nathan Larimer - A cross country photography journey cataloging human’s impact on nature.
Book detail
This is the menu for a local Austin bar called Red Headed Stepchild - their original menu used an all caps, compressed font and was difficult to read. They wanted to utilize elements from the bar so the backgrounds are wall and floor textures from the bar.
Monogram for private client. This monogram was created for a client that is a Knight of Malta. Since the artwork was using insignia from their order, this monogram received approval for use from the Vatican.
Color and B&W logo for the Savannah-Chatham Metro Police Foundation
Mobil advertising for an oyster knife company based in Savannah, Georgia. Pedicabs were a main way tourists got around downtown Savannah, and pedicab served as mobile billboards with a sales person on board.
Mobil advertising for a historic ice cream shop based in Savannah, Georgia. Pedicabs were a main way tourists got around downtown Savannah, and pedicab served as mobile billboards with a sales person on board.
A shop brochure, business card, and flyers for “The Butcher” a Savannah based tattoo shop and art gallery. They hosted life drawing classes featuring heavily tattooed models as well as hosted tattoo inspired art gallery shows.
Night Shift Courier is a bicycle messenger company in New York City that met with me come come up with their branding. The owner wanted multicolored stickers that could be used to denote delivery times for the packages that could be easily recognized at a glance by the delivery drivers.
The clients were very happy with this design, and I was as well.
Taken outside of 110 E. 42nd st. at around 6pm.
Large 14k white gold and diamond rings - macro photography
Sterling Silver and 14k Gold cufflinks - macro photography
Macro photography of a disc and heart in sterling silver with 14k yellow gold rims and engraving.
The inner workings of Brooklyn Brewery - they were kind enough to let me shoot there after hours.
Moss climbing an old brick building in Savannah, GA
Beached boat in St. Croix
The Whitney in New York City
A senior broker in our New York office
A co-worker and friend I recently shot for work.
I did a series of interesting cars I saw in New York while living there. This is by far my favorite car I saw in the whole city.
Diablo Tacos, Brooklyn, NY
These are shirts and posters I've created for various projects, or just for fun. I love the process of designing something that I would wear or hang in my room, and take pride in seeing my designs being used by people I respect.
T-shirt design based off of a short lived video game persona created by Geoff Ramsey
Myself wearing the shirt with Geoff and Griffon Ramsey. They both enjoyed the shirt, and Geoff was given a personal print of it to wear.
A riff of the Game of Thrones houses made for two content creators at Achievement Hunter
Previous shirt design being worn by Jeremy Dooley of Achievement Hunter
t-shirt design for a X-box’s Y button. This is a running joke with content creators at Achievement Hunter
Mustache wax mock up for a factitious brand
Poster design from Maggie Rogers lyrics
Poster design based off of “My Favorite Murder” podcast
Poster design based off of “My Favorite Murder” podcast
Poster design for the “Sex Bob-ombs” the fictional band from Scott Pilgrim
Poster design for the “Sex Bob-omb” the fictional band from Scott Pilgrim
Keep Calm poster made for Savannah Pedicab. The pedicab profession can be a bit tough sometimes. This was made to remind the drivers that everything is going to be OK.
Logo mock up for a start up bakery
